Personal and distinctly un-hotel-like. This unique boutique apartment hotel is located right downtown right off the main shopping street. Apartment K is a class of its own and caters for today's design conscious leisure travelers and modern business travelers. This apartment hotel offers rich details like ultra modern interior design, blended with functionality, maximizing comfort, a premium collection of design furniture, lavish home entertainment system and a relaxed un-hotel-like ambience. Little touches of super luxury like extra big Swedish Tempur Pedic mattresses and Illy expresso machines complete with complementary Illy coffee in every apartment. Warm and caring and personal service with expert concierge advice. The funky and stylish rooms are spacious and include extras such as a Mac Minis or AppleTVs loaded with free movies that is hooked up to a 40-50 flat screen TV, Bose Sound dock iPod stereo system, steam baths and then of course, other standard hotel facilities are simply taken for granted. Apartment K is only 10 m from the Old Town shopping street Laugavegur and Reykjavik's buzzing nightlife.